Cruise Chatter
There was recently a rather large dust up when it was disclosed that a major cruise line had given away some free cruises to a core group of its fans who posted regularly on a large cruise community site. There were many cries of “foul” and “reverse censorship”. While this may have been blown a bit out of proportion, it does open the door to a question lots of novice cruisers ask. And the question is “Should I trust the reviews I read on sites like Cruise Critic?” The answer is Yes and No.
Why the ambiguity? Because the most important thing to remember that what you are reading is just one person (or couple’s) opinion about a particular ship, cruise line or service amenity. Have you ever gone to a shore side restaurant that a friend raves about and found it to be very disappointing? I think we all have. And what about that fabulous plumber who was recommended strongly? The one who broke the pipe and flooded your new carpet? Oops.
So, it is best to consider these reviews with a grain of salt. They are good for general trends and recommendations and certainly provide some insider tips. Generally, if there are a large number of reviews and all or most of them are negative on a topic, there is likely to be some underlying cause. Then again, there is a certain group of people that would complain if they got a million dollars in cash that it was in old bills and not crisp new ones. Go figure.
The fact that 80% of all people who cruise indicate they will sail again points out that if you work with a knowledgeable cruise agent and he or she matches your needs with the most suitable ship, it is almost inevitable that you will have a great vacation.
Is RCCL Manipulating CruiseCritic.com (owned by TripAdvisor)?
From Jaunted (Conde Nast):
Royal Caribbean Cruises Has Web 2.0 Viral Infection
No surprise here: Royal Caribbean Cruise Line has a viral infection. For once, however, it’s not the Norovirus but that new-fangled byproduct of Web 2.0, the viral marketing infiltration. According to Consumerist, a group of fifty “Royal Champions” was outed by their own creator, the Customer Insight Group, as being a successful project whereby frequent positive cruise commenting on sites such as CruiseCritic was rewarded with free cruises and other perks.
So what’s the big deal? Well, it seems that the “Royal Champions” weren’t always up front about their status as compensated reviewers, effectively misleading readers of CruiseCritic forums with their positive comments. Add to this the fact that CruiseCritic admins assisted Royal Caribbean in choosing the fifty, with one of the stipulations being quantity of posts, “with many having over 10,000 message board posts on various Royal Caribbean topics.” From here, the hole just gets deeper.
Now that many RC fans feel slighted at not having made the ranks and most everyone else is disgusted at the covert trade of cruising for happy juicing, the trustworthiness of such forums is under fire.
Due to CruiseCritic’s ownership by TripAdvisor, which is in turn under the Expedia blanket of travel sites, a viral marketing stunt gone awry could possibly continue to negatively ripple. Does news like this affect your ability to trust good reviews on travel sites, or do you already consider yourself an excellent shill-spotter enough to weed out the solicited from the unsolicited? While this whole ordeal is mired in serious muckety-muck, let’s hope it serves as a lesson for future viral marketers and as an argument for transparency.
I am interested if anyone has been on the Celebrity cruises for Canada/New England. I am planning this cruise for several people and the area we are really interested in seeing is the Saguenay River off of the St. Lawrence. The itinerary show being at SEA before and after Quebec City.
Thanks,
Leemo